Every year, companies pour money into mobile development without a clear picture of what it actually costs them. The sticker price of a developer's salary tells you almost nothing about the real finan...
Your startup just closed its seed round, and the to-do list is already terrifying. You need to pick a cloud provider, hire your first two engineers, ship an MVP before the runway gets short, and someh...
Most mobile engineering leaders hit the same wall around the same time. The roadmap is growing, user expectations are climbing, and the budget for new hires is frozen - or worse, shrinking. The instin...
More features felt like more value. It wasn't. Scattered is why nobody's using it, and the fix is constraint, most of it in your code. I can spot it on a sales call inside five minutes. A founder buil...
You shipped the app. Usage is fine. The money isn't. So now you're lining up the next batch of features. Stop. You don't have a feature problem. You built a vitamin, and AI just made vitamins free. Wh...
By Ken Vermeille. Senior mobile engineering, embedded in your team in 5 days. 15 years, 4 founder exits. The alternative to a 6 month, $200K hire. Building software stopped being the hard part. That i...
By Ken Vermeille. Senior mobile engineering, embedded in your team in 5 days. 15 years, 4 founder exits. The alternative to a 6 month, $200K hire. The job post asking one person to do everything is th...
Why the engineer who knows your codebase in their heart is the only one worth hiring in 2026. A client engagement, a few weeks back. Routine work. Update a design spec across a React Native app. The k...
Anthropic is hiring engineers. The headlines say engineers are dead. Both are true. Anthropic is hiring software engineers. Open jobs. Right now. You can go look. OpenAI is hiring software engineers....
Do We Still Need Software Engineers in the AI Era? (Judgment, Accountability & Real-World Incidents)Ken explains why some founders and companies are questioning the need for engineers as AI tools...
Here’s the brutal truth: You can have the best idea and the best funding, but if you build the right thing the wrong way, you are setting money on fire. In this episode, Ken breaks down "The...
Struggling to keep users engaged with your mobile app? You are not alone. Every year, thousands of apps lose more than half of their new users within the first week. The problem usually is not the...
In this insightful episode of App-Solutely, hosted by Ken Vermeille, listeners are given a straightforward blueprint for scaling their application's user base from 1,000 to 10,000 users without...
Avoiding Common Mistakes in Building your First Tech Startup MVP Ken Vermeille discusses the common mistakes and pitfalls founders often make when building their first minimum viable product (MVP)....
This episode of App-Solutely is a game-changer for startup founders who want to create an excellent onboarding experience. Join Ken Vermille as he guides you through the essential steps to create an...
Get Vermillion in your inbox.
Insights essays and The Cold Start newsletter. One subscription.
New writing every two to four weeks.