№ 014 · Anonymous case
A pre-seed team needed a consumer surface that could prove retention before institutional capital landed. We built native iOS and Android for discovery, sharing, and onboarding that supported the raise narrative with defensible engagement data.
15 minutes. No pitch.
✦ 4.2 million raised
✦ Top-quartile retention
✦ Native discovery stack
✦ Institutional round closed
Investors wanted proof in retention curves, not decks. The team needed a believable MVP fast enough to ship before the narrow fund-raising window closed.
The app had to balance social loops with a catalog experience that still felt credible to serious music listeners.
Native apps with discovery feeds, social sharing surfaces, and instrumentation mapped to the metrics the diligence team actually requested.
Short path to aha listening moments with preference capture that powered personalization without endless forms.
Features tuned for daily return without gimmicks that would pollute long-term cohort readouts.
Event taxonomy aligned with investor questions so exports during diligence did not require a rewrite sprint.
The company closed its institutional round with the product metrics cited in diligence.
Cohort behavior landed in the top quartile versus consumer benchmarks the investors supplied.
The team pressed into growth work with the same architecture rather than rebuilding after the round.
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